Project Background / Rationale

The Ghana Poultry Project (GPP), Assist Management in Poultry Layer Industry by Feed Improvement and Efficiency Strategy (AMPLIFIES) and Ghana National Association of Poultry Farmers (GNAPF) wish to collaborate with the Ministry of Food and Agriculture (MoFA) to organize the next Poultry Value Chain Fair (PVCF) in Sunyani in March, 2018.

GPP in March 2017 worked with GNAPF and AMPLIFIES to organize the first Poultry Value Chain Fair (PVCF) in the country. GPP and AMPLIFIES intend working with GNAPF to organize another PVCF in March, 2018 in Sunyani. This time around, the parties wish to involve MoFA in the organization of the event which is to have some foreign exhibitors / participants in addition to Ghanaian exhibitors.

The Ghana Poultry Project (GPP) is a five-year initiative funded by the United States Department of Agriculture (USDA) Food for Progress Program (FFPr) and implemented by ACDI/VOCA and TechnoServe with the goal to increase the competitiveness of the domestic production and processing of poultry meat and eggs.

GPP works in the following three selected regions and their respective districts of Ghana:

  1. Brong Ahafo (Dormaa, Sunyani, Techiman, Wenchi, Nkoranza and Berekum)
  2. Ashanti region (Ejura Sekyeredumasi, Atwima Nwabiagya, Atwima Kwanwoman, Ejisu Juabeng, Ofinso North, Ofinso South, Kumasi Metro)
  3. Greater Accra (Accra Metro, Ga South, Ga East, Tema, Ada West and Dangbe East)

The two Strategic Objectives of GPP in line with the goals of USDA are:

  1. Increase agriculture productivity in the poultry value chain through capacity building, improving input markets, promoting strategic investments and private-public partnerships.
  2. Increase the trade of poultry products by improving product quality, increasing production efficiency, and improving market linkages.

The intervention by USDA is to address the non-competitiveness of Ghanaโ€™s poultry sector, resulting mainly from high production costs due to high cost of inputs and limited supply/availability of quality inputs.

GPP and AMPLIFIES would support the organization of marketing and commercial forums for buyers and sellers of poultry products and inputs to enable them to define supply needs and potential contracting opportunities. At the supply level, these encounters would connect poultry farms with nucleus farmers who are into maize and soya production. At the output level, GPP will connect poultry farms with cold stores, supermarkets, hotels, restaurants, etc. The fair would allow buyers and sellers to make initial contacts, and present their supply chain requirements, including supply needs, product specifications (quality/price), and required delivery schedules.

 

Objectives of the PVCF:

  1. Create sustainable market linkages between the Poultry Value Chain (PVC) actors at both the supply and demand ends
  2. Provide poultry farmers with access to relatively cheaper / quality sources of inputs which would result in the reduction of their production cost.

Relevance of the PVCF:

The PVCF seeks to address the under listed constraints within the PVC:

  1. Lack of processing and preservation techniques for the extended storage life of eggs and poultry meat and for innovative value-added poultry products
  2. Non-availability of quality feed
  3. High cost of poultry pharmaceuticals (generally in the hands of the private sector) and lack of disease control facilities.
  4. Lack of access to markets for poultry products by farmers in the country
  5. Poor quality and safety of finished poultry products (eg. Packaging, standards)

Benefits of the PVCF:

It is expected that at the end of the event,

  1. Poultry producers and input dealers would have access to new markets where they could sell their products
  2. Participants would have direct supply of poultry products and inputs at relatively cheaper price
  3. Participants would have an increased / improved network within which to operate

Expected Duration and activities of PVCF

The PVCF is expected to be held on the 21st and 22nd of March, 2018. Main activities for the event would include seminar presentations, an exhibition and a food bazaar. GNAPF, GPP, AMPLIFIES and MoFA as well as other relevant partners would be the major collaborators at the fair. The fair is expected to host 500 participants within the poultry value chain.

Sponsorship

The fair would be sponsored for direct GPP and AMPLIFIES beneficiaries whilst other exhibitors (local and foreign) would be required to pay for their booth during the exhibition.

ย Poultry rearing plays an important role in income generation and poverty reduction. Thus, understanding the poultry value chain and the value of poultry to owners and traders is a starting point for understanding how poultry development can contribute to household income and well-being.

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